Marketing for the Elder Law Attorney

Every elder law attorney has his or her own method or methods of marketing. Websites, blogs, articles and speaking are the typical techniques.

I have found it particularly helpful to have a marketing expert to craft my website so as to convey the nature of my practice. I have personally utilized the talents of Daniel Rudy (daniel.rudy1@gmail.com) in developing my website. Mr. Rudy has advised me that it is important in developing a website to convey the nature of your practice and what your firm has to offer. There are many marketing experts who provide such activities.

With respect to lecturing as a marketing technique, it is necessary to present topics of interest. Personally, I am undertaking my fifth webinar in the last two years, which is entitled: "Constitutional Aspects of Elder Law and Guardianship". Past webinars have been entitled: "Medicaid Planning Essentials: What You Need to Know", "Practical Medicaid Planning Revisited" and "Ethical Dilemmas for Elder Law Practitioners". Of course, public speaking is the best venue. I have had the pleasure of speaking at numerous ICLE programs with Janice Chapin, Esq. of North West New Jersey Legal Services.

In addition, on my website, I exhibit one blog a week on a topic that I think is pertinent to the elder law attorney.

Perhaps most important, is to point out the uncertainty of conclusions in the elder law area. This is a topic I will be discussing at my next webinar.

Disclaimer: This article does not constitute legal advice and each person may have unique facts for which legal consultation may be necessary.
© October 2011, Post 166